Coming soon to the Coachella Valley

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Proposed program

Coachella Valley Workforce Mobility Pilot

A manageable 12-month demonstration — roughly 100 participating workers and several employer or community partners — instead of a countywide rollout. The goal is evidence: does targeted transportation improve access to employment at a reasonable cost?

How the program works

1

Eligible workers receive transportation assistance for verified work trips.

2

Employers register, verify employment and shifts, and report changes.

3

Qualified providers deliver approved trips under published program rules.

4

Trips are reimbursed and reported against agreed performance measures.

We advocate an open, competitive provider structure — the program should be a public benefit, not a subsidy for one company. It complements buses, vanpools, and rail by filling first and last-mile gaps and covering hours transit does not.

What we measure

  • Completed trips and on-time performance
  • Cost per trip
  • Transportation-related missed shifts
  • Employee retention where data is available
  • Jobs made accessible
  • Employer satisfaction and repeat ridership
  • Trips made when transit is unavailable

Preliminary pilot budget

$100,000
Vehicle acquisition / lease$24,000
Commercial auto insurance$18,000
Fuel$8,000
Vehicle maintenance$4,000
Licensing, permits, legal & compliance$7,000
Dispatch / scheduling technology$5,000
Website / booking system$3,000
Marketing & community outreach$8,000
Driver recruitment & training$8,000
Administration & office supplies$5,000
Operating reserve / contingency$10,000
Total$100,000

Planning estimates only. Insurance, vehicle, wage, fuel, regulatory, and technology figures should be replaced with vendor quotes before any submission, and grant rules may restrict which categories are eligible.

Funding approach

Rather than one investor, we pursue a funding stack: transportation and community grants, workforce and economic-development funding, CDFI or SBA-supported financing, vehicle leasing, founding partner contracts, healthcare and institutional agreements, and sponsorships. We lead with a funded pilot, not a new tax.

Read our mission

Why Ride Your Way

Local rides, built around real people.

Local drivers you know

Vetted valley drivers, the same familiar faces on every trip.

Fares without surprises

Your price is quoted before you confirm — no surge, no guesswork.

Rides that fit real life

Work shifts, dialysis, airport runs and standing weekly schedules.

Custom Comfort for the Road

Ride Your Way gives Coachella Valley riders a dependable local choice—familiar drivers, clear prices, and care that fits real life.

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